Business Owner – Lead Generation & Information Architecture (all genders) - Hybrid (Limited contract 12 months)

Permanent employee, Full-time · Köln

Job overview

We’re seeking a strategic Business Owner (all genders) to lead marketing and commercial strategy for two key squads at Eurowings Digital: Lead Generation and Information Architecture. As the link between marketing, product, and tech, you’ll align teams to deliver customer-focused, high-impact outcomes. You'll drive initiatives that improve the customer experience and oversee execution across marketing channels, working closely with product teams and aviation stakeholders to optimize web product presentation.

What you'll do

Serve as Business Owner for the Lead Generation and Information Architecture squads, working closely with Product Owners to define and deliver on commercial priorities
Represent marketing in product strategy discussions and collaborate with squad counterparts on roadmap planning and execution
Influence and drive lead generation strategy
Enhance content discoverability and improved user experience through Information Architecture
AI-enhanced customer experiences and marketing tooling
Leverage insights from performance data to uncover trends, build business cases, and translate into product improvements
Liaise with stakeholders across performance marketing, CRM, campaigns, content, analytics, and product to align targeting, messaging, and funnel conversion
Own and lead cross-functional initiatives related to marketing and product strategies
Maintain and evolve the roadmap for your domains together with Product Owners, ensuring measurable business impact on engagement and revenue
Act as a strategic sparring partner to the Head of Digital Marketing on broader organizational and marketing initiatives.

What you'll need

4-5+ years of experience in digital marketing, product marketing, or a cross-functional commercial role — ideally within tech/e-commerce or the travel/aviation industry
Strong knowledge of e-commerce performance levers, including CRM, SEO/SEA, display, and content marketing
Hands-on experience working in or alongside agile product teams, ideally in a business owner or strategic stakeholder role
Confident in leading cross-functional projects, with strong stakeholder management and a clear, outcome-focused communication style
Skilled at leveraging data and analytics to drive product and marketing decisions
Deeply customer-centric, with the ability to develop user-driven product concepts that deliver measurable business value
Entrepreneurial, analytical, creative, and solution-oriented — you bring structure and clarity to ambiguity
Highly autonomous and accountable, with a proven ability to build trust and alignment across diverse teams.

What you'll bring

Fluent in English. German language skills a plus

Inclusivity

all genders

Workplace type

Hybrid

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About us

We are dreamers, doers, and enthusiasts..!

Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.

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Your application!

We appreciate your interest in Eurowings Holidays GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at

eurowings-digital-jobs@m.personio.com