Senior CRM & MarTech Manager (all genders)
Köln
Full-time
Permanent employee
Job overview
Own EWH's CRM strategy, customer lifecycle management, and Marketing Technology ecosystem. Drive customer engagement, retention, and revenue growth through data-driven CRM programs while leading the evaluation, rollout, and adoption of new MarTech capabilities across the organization.
What you will do
Email Marketing Execution & Optimization
- Own the EWH email marketing channel end-to-end, covering both strategic development and operational execution.
- Plan, create, launch, and continuously optimize newsletters, promotional campaigns, lifecycle communications, and automated customer journeys.
- Drive measures to extend an active and engaged email data base.
- Drive continuous improvements in deliverability, engagement, conversion, retention, and customer lifetime value through data-driven optimization.
CRM & Customer Lifecycle
- Co-own EWH-specific CRM strategy elements across acquisition, engagement, retention, loyalty, and reactivation, in alignment with the joint EW/EWH customer communication approach.
- Develop and optimize automated customer journeys, segmentation, and personalization.
- Drive CRM performance, conversion, repeat bookings, and customer lifetime value.
MarTech Ownership
- Own and continuously evolve the EWH MarTech roadmap and requirements, in alignment with other EW entities and within the EW tool ecosystem.
- Evaluate new CRM, CDP, personalization, automation, and consent management capabilities, as well as key prerequisites (e.g. account).
- Assess business value, implementation requirements, operating models and organizational implications of new MarTech solutions.
- Ensure EWH requirements are represented in group-wide MarTech initiatives.
Rollout & Adoption
- Drive implementation of new MarTech components and capabilities.
- Coordinate delivery across Marketing, Product, BI, Data, and Technology teams.
- Drive change management, training, and adoption within the marketing organization.
- Ensure new capabilities generate measurable business value.
Stakeholder & Project Leadership
- Lead cross-functional CRM and MarTech initiatives.
- Influence prioritization and business decisions through data and customer insights.
- Act as the go-to expert for CRM and MarTech topics within EWH.
Job Title
Senior CRM & MarTech Manager
What you will need
- Several years of experience in CRM, lifecycle marketing, and marketing technology, ideally in a digital, e-commerce, or travel environment.
- Proven track record of developing and executing data-driven CRM strategies that increae customer engagement, retention, repeat purchases, and customer lifetime value.
- Hands-on experience managing email marketing programs end-to-end, including campaign execution, automation, deliverability, segmentation, personalization, and performance optimization.
- Strong expertise with CRM, marketing automation, CDP, and customer data platforms, combined with the ability to evaluate, implement, and scale new MarTech solutions.
- Experience leading cross-functional projects involving Marketing, Product, Data, BI, and Technology teams, with a strong focus on stakeholder management and driving alignment.
- Strong analytical mindset with the ability to translate customer insights and performance data into actionable CRM initiatives and measurable business impact.
- Solid understanding of customer lifecycle management, customer journeys, experimentation, and conversion optimization.
What you will bring
- Excellent project management and change management skills, with experience driving tool adoption, user enablement, and organizational transformation.
- Strategic thinker with a hands-on mentality who enjoys combining operational excellence with long-term CRM and MarTech development.
- Strong communication and influencing skills, with the confidence to act as a trusted advisor and subject matter expert across the organization.
- Fluent in English; German is an advantage
Inclusivity
All genders
Workplace type
Hybrid
About us
We are dreamers, doers, and enthusiasts!
Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.
Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.