As a CRM Automation Expert, you will be responsible for the technical setup, execution, and optimization of CRM campaigns and programs across multiple channels. From building responsive, high-quality email templates to managing audience segmentation, and orchestrating campaigns across email, App push, and WhatsApp/SMS, you will play a key role in developing a scalable, data-driven CRM ecosystem.
You will work closely with CRM Marketing Managers, MarTech team, data teams, and external partners to turn business requirements into impactful, personalized customer experiences.
CRM Automation Expert (all genders) - Hybrid
Köln
Full-time
Permanent employee
Job overview
What you will do
- Build and optimize CRM campaigns: Set up, execute, and maintain multi-channel CRM campaigns and automated programs across email, App push, and WhatsApp/SMS.
- Develop advanced email experiences: Create modern, responsive email templates, components, and modules using advanced HTML/CSS skills and email development best practices.
- Translate business requirements into technical solutions: Partner with CRM Marketing Managers to transform campaign concepts and requirements into scalable technical implementations.
- Orchestrate cross-channel programs: Build and manage customer journeys across email, App push, WhatsAPP/SMS, leveraging platforms such as CDPs, CMPs, CRM systems, and marketing automation tools.
- Own marketing technology capabilities: Act as a subject-matter expert for CRM and marketing automation platforms. Ideally, you have hands-on experience with Braze, OneTrust, Treasure Data, and Microsoft Dynamics 365 and proactively implement new platform capabilities and features.
- Leverage AI in CRM: Explore and implement AI-powered capabilities to improve customer segmentation, personalization, content creation, campaign optimization, and marketing automation. Stay up to date with emerging AI capabilities within CRM and marketing technology platforms and identify opportunities to integrate them into CRM processes.
- Work with customer data: Manage data sources and mappings, create audiences and lists, and leverage customer data for segmentation and personalization.
- Support data integrations: Collaborate with technical and data teams to implement and optimize new data integrations within the marketing technology ecosystem.
- Ensure quality and compliance: Apply CRM best practices around deliverability, subscriber management, tracking, personalization, and GDPR compliance.
Job Title
CRM Automation Expert (all genders) - Hybrid
What you will need
- 3-5 years of professional experience in CRM, marketing automation, campaign management, or a related field.
- Hands-on experience with CRM and marketing automation platforms and the technical implementation of campaigns.
- Strong understanding of email marketing best practices, including subscriber and list management, deliverability, personalization, tracking, and GDPR compliance.
- Advanced HTML and SQL skills; experience with JavaScript and/or Python is a plus.
- Solid experience with tracking and analytics tools, such as Google Analytics, Adobe Analytics, and Exactag.
- Experience working with customer data, segmentation, personalization, data mappings, and integrations.
- Strong understanding of cross-channel CRM and marketing automation concepts.
- A data-driven, analytical mindset with a strong focus on quality and continuous improvement.
- Fluent business English (B2+ or higher); German language skills are a plus.
What you will bring
- Excellent stakeholder management and communication skills, with the ability to work effectively with both internal teams and external partners.
- Proven ability to collaborate successfully in cross-functional and international environments.
- Ability to translate complex business requirements and customer data into scalable, personalized CRM campaigns
- Passion for optimizing processes, systems, and customer journeys to create better experiences
- Proactive and self-driven approach with a strong sense of ownership
- High attention to detail and a structured way of working
- Skilled at bridging technical and business perspectives to drive impactful results
- Motivated by continuous improvement and finding smart, scalable solutions for customer engagement and retention
Inclusivity
All genders
Workplace type
Hybrid
About us
We are dreamers, doers, and enthusiasts!
Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.
Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.